Just excellent as a dry rub but is truly mind-blowing when used as a wet rub or marinade. The best way to think about this is that when used as a dry rub it makes for 'a crusty bird', which is a good thing! But as a wet rub it produces juicier meat.In a freezer bag, or large bowl, hand rub, or pour marinade over the chicken so all pieces are well covered and are able to absorb We love using freezer bags, cause you can 'massage' while in the bag, and your hands aren't getting all mucked up. Cover and place in the refrigerator for about 30 minutes, but doing it in the morning, or night before is awesome.